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Cordanya
Cordanya
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Independent product study

Morrow Clinic

An accessible service and booking experience that makes specialist care easier to understand.

Study type
Self-initiated concept, not client work
Category
Healthcare website concept
Scope
Content structure / Accessible UI design / Website development

Independent concept

This self-initiated study is not presented as a commissioned or launched client project. It demonstrates how Cordanya would frame the problem, make product decisions, and define what success should mean before development begins.

01

The problem

Patients had to work too hard to understand services, decide which appointment they needed, and find a comfortable way to make contact.

02

The design response

A reassuring, accessible website structures care information around patient questions and creates a simple path to the right booking option.

03

Success criteria

A successful direction would help more patients identify a confident next step while reducing avoidable clarification work for the clinic team.

Context and constraints

What shaped the direction.

Intended audience

Prospective patients, carers, and clinic coordinators navigating unfamiliar services and deciding on an appropriate first contact.

Design considerations

  • Use plain language and calm hierarchy without making diagnostic or treatment promises.
  • Design core reading and booking tasks for keyboard, screen-reader, zoom, and high-contrast use.
  • Collect only the information needed for first contact and leave sensitive history to an appropriate secure system.

Key decisions

01

Organize around patient questions

Services are introduced through needs and next steps rather than the clinic's internal department structure.

02

Offer a guided choice

Plain-language appointment guidance helps people choose while keeping a clear route to ask the team when unsure.

03

Place reassurance near action

Practical expectations, accessibility information, and contact options sit beside booking decisions instead of on distant pages.

Success signals

What the real version would measure.

These are validation targets for a future launch, not reported results from this independent concept.

  • Signal 01

    Completion rate for the intended booking path

  • Signal 02

    Appointments booked into the wrong service

  • Signal 03

    Repeated eligibility and preparation questions

  • Signal 04

    Task success and time in accessibility-led usability testing

Build the real version

Have a similar problem to solve?

Share what is getting in the way today. We will help you shape a practical route from problem to working technology.

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